CEO Capital: A Guide to Building CEO Reputation and Company Success

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

Product details

Hardcover : 199 pages
Title : CEO Capital: A Guide to Building CEO Reputation and Company Success
Language : English
ISBN-10 : 471268070
Ranting : 3.7

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CEO Capital: A Guide to Building CEO Reputation and
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author:...
CEO Capital: A Guide to Building CEO Reputation and
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines Ross is chief knowledge and research officer at Burson Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide.
com: CEO Capital: A Guide to Building CEO
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines Ross is chief knowledge and research officer at Burson Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide.
CEO Capital: A Guide to Building and Leveraging CEO Reputation
CEO Capital isn’t one of those guides on how to build a CEO’s image and reputation because fortunately CEO cult worship seems to have finally fallen out of favor. But Dr. Gaines Ross’ work seems to be one of the first how to guidebooks for CEOs that isn’t built one on or two individual opinions and what it takes to be a CEO with the right stuff.
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